The evolution of chatbot marketing started to fully emerge when Facebook began enabling messenger bots within its Messenger feature. Live chat is a type of chat system that sits on the webpage or in your mobile application and works as a consumer’s window to your support team and contact center. Using this mechanism, chatbots incorporate…
Some of the earliest-used machine learning algorithms, such as decision trees, produced systems of hard if–then rules similar to existing handwritten rules. However, part-of-speech tagging introduced the use of hidden Markov models to natural language processing, and increasingly, research has focused on statistical models, which make soft, probabilistic decisions based on attaching real-valued weights to…
The main problem is that there’s no way for the human user to know whether or not a chatbot is right or wrong. They may appear to be infallible because they never admit when they make mistakes, but they can still give out incorrect information without realizing it. Chatbots are also excellent tools for patients…
But the marketing capabilities of insurance chatbots aren’t limited to new customer acquisition. Whether you choose to use a simple NPS (Net Promoter Score) survey or a detailed customer experience questionnaire, a chatbot helps you attract user attention and drive more answers than any other method. If you have an insurance app (you do, right?),…